Colenso BBDO is, um, behind this surreptitious stunt for Levi's, which has racked up more than 5.5 million views on YouTube.
The much-discussed video shows New Zealanders Jessie & Reanin taking to the streets of L.A. and recording the posterior views and, it turns out, promotes Levi's Curve ID jeans.
http://creativity-online.com/work/levis-rear-view-girls/22479
